etnies Sponsors Soled Out Sneaker Show
by: Mike Matz | Friday, March 5, 2004
For the second year in a row, etnies is proud to sponsor Soled Out, the premiere event celebrating the sneaker subculture.
With rare and limited sneakers, sneaker-influenced art, sneaker bars, giveaways and world famous DJs, Soled Out is an innovative and unique event that speaks to both the consumer and trade via the authoritative voice and drawing power of both Fixins.Com and Complex Magazine.
This very special event will show-off plenty of incredibly rare and limited-edition etnies sneakers, as well as a special collection of never-before-seen etnies gems! Los Angeles is the first stop of the 2004 Soled Out Tour, which will also visit San Francisco, Philadelphia and NYC.
Soled Out L.A. goes down on March 9, 2004
from 9:30 p.m. to 2:00 a.m. at the Ivar Club (age 21 +) on Hollywood Blvd. in Los Angeles.
Special guest DJs will include
: J. Rock (Beat Junkies), Mr. Chock (Beat Junkies) and the Cerritos All-Stars, plus C-Lo, Dee J Epic and Saturn (fixinsdotcom). Don't miss it!
Fixins.Com
is a digital lifestyle magazine with a specific focus on the sneaker niche. Consisting of graphic designers, music junkies, sneaker fiends and fashion fanatics, Fixins.Com creates a platform of editorials with design-heavy layouts and flash animation to enhance the viewers' experience.
N.E.R.D live in Paris with etnies
by: Mike Matz | Tuesday, March 2, 2004
Last week, N.E.R.D.
played an incredible show in Paris, France in support of their soon to be released, highly-anticipated new album, Fly or Die. In celebration of the show, etnies, together 
with Pedro Winter and Virgin Records, organized a very special co-branded promotional operation between N.E.R.D. and etnies! What kind of promotional operation, you might ask? How about a ton of free, limited-edition etnies / N.E.R.D. trucker hats!
Yep, thats right! The one-of-a-kind etnies / N.E.R.D. trucker made quite an impression last week as hundreds rocked out to the infectious beats of N.E.R.D. with the caps covering their nodding heads. Made to the precise specifications of the hip-hop masterminds, the cap was given out as a free gift to the over 2,000 fans that flooded the venue!
If youҒre in the U.S., your chance to hear the new N.E.R.D. album is right around the corner! etnies is proud to sponsor the official listening party of the new N.E.R.D. album, Fly Or Die, at ten select skateparks across the U.S!
Check below to find a location near you!
Friday, March 5
Dallas - 7:00 p.m. @ X Games Skatepark www.xgamesskatepark.com
Denver - 6:00 p.m. @ X Games Skatepark
Atlanta -7:00 p.m. @ X Games Skatepark
Orlando - 7:00 p.m. @ Mission Skatepark www.missionskatepark.com
(This event is the pre-party for the UGP Roots Am Jam to be held the next day.)
Saturday, March 6
Los Angeles - 3:00 p.m. @ Skatelab www.skatelab.com
Philadelphia - 3:00 p.m. @ X Games Skatepark www.xgamesskatepark.com
St. Louis - 3:00 p.m. @ X Games Skatepark
Detroit - 4:00 p.m. @ Landslide Skatepark www.landslidesk8.com
San Diego - 6:00 p.m. @ CV Skatepark www.cvskatepark.com
Tampa - 7:00 p.m. @ Skatepark of Tampa www.skateparkoftampa.com
N.E.R.D.'s new Fly or Die album hits stores on March 23!
