etnies

NYC Color/etnies Party Follow Up!

O'Dell and Sandro!

A letter from, Sandro, the Editor of Color magazine:

Beloved supporters,

First I have to send out a huge thank you to etnies shoes, We clothing, and the city of New York who totally astonished us with your generosity and support. the NYC party went off without a hitch with an overwhelming 1000 RSVP's received. Guests were greeted at the door at the etnies table where they received a gift bag and five random partygoers received an etnies backpack stuffed with an etnies gift certificate for a free pair of shoes. ironically, over a month of work and promotion was soaked up by 100 guests within 10 minutes before 10 pm when Babysteps started off the video premiere, followed by Green Apple's Modern Love. both these videos and the etnies footy that followed for the remainder of the night were projected on the upper wall between the first and second level of the club--providing maximum viewing from both levels.

Hipsters!

The open bar made for some very pleased New Yorkers from all social groups. A lot of fashion-forward yankees, artists/photographers, skateboarders and industry heads all cheersing their glasses in celebration of skateboard culture. From the Left to the Right coast. We thank you for helping us spead the message of Color!